Social Media Creatives
Since 2023, I have been responsible for creating the visuals for Lucozade’s social media posts. Each visual is crafted to align with individual ideas and concepts that complement the messaging of each post. The designs are adapted to fit the relevant template, which typically changes every six months, allowing for fresh and dynamic visuals that stay in line with the brand’s evolving identity.
Date
2023/2024
Agency
The Adstore
So.Me. grids
The latest grid layout on Lucozade’s social media follows a cohesive, geometric pattern. In this case, a continuous linear wave emerges when viewing the collection of posts as a whole, symbolizing the flow and movement that represents the "flow" of energy.
Motion
In addition to the static visuals, I also occasionally create animated posts for Lucozade, depending on the occasion and the accompanying text. These motion videos enhance engagement and bring the brand's dynamic energy to life, offering a more interactive and lively experience for the audience.