Voreia beer

Find your type

A digital campaign proposal inspired by the name 'Voreia' (meaning 'north' in Greek), the concept combines the themes of journey and exploration. Symbols such as a compass and constellations are used in a style that evokes mysticism, while simultaneously highlighting the product. A black and gold color palette reinforces a sense of luxury and discovery, creating an atmosphere that invites consumers to explore and find the beer that suits them best.

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Date

November, 2021

Agency

The Adstore

Project Role

Concept / Copy / Art Direction / Motion

The Seeker

The one who looks for deeper meanings and knowledge beyond the surface. The seeker is curious and committed to discovering new paths, not only in the world around them but also within themselves.

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The wanderer

The one who roams freely, guided by curiosity rather than a set destination. The wanderer embraces spontaneity, allowing the journey itself to unfold naturally. Like a compass that points the way, the wanderer trusts in exploration, knowing that each new direction holds potential discoveries.

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The Navigator

The navigator is focused and deliberate, always looking for the best path forward. Like the sky full of stars, they see patterns and connections that help them steer through both familiar and uncharted territories.

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